Blog Posts
6–7 minutes6–7 minutes
Why Small Businesses & Agencies Need a Website in 2026
Discover why every small business and agency needs a website in 2026, from lead generation and SEO visibility to brand building and long-term growth.
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4 Min ReadArt Book & Kickstarter
Dani & Matt talk about launching its first Kickstarter campaign for renowned illustrator Anthony Wheeler, achieving full funding in just 3 hours and 19 minutes. The project involved designing his second Art Book in the Unusual Subject series, focusing on arranging and digitizing his illustrations.
4minThe Power of Custom Web Development in 2026
In 2026, a generic presence isn't enough. Discover why custom development is the ultimate solution for high performance, scalability, and unique brand identity.
6minBrand Identity vs Visual Identity
If you’re investing in “branding,” you deserve clarity—because branding is one of the most misunderstood purchases in business.
8 minEcommerce Website Development
A practical guide to ecommerce website development: UX, CRO, SEO, tech choices, timelines, costs, and a launch checklist that drives sales.
6minFull-Service Creative Agency
Most businesses don’t fail because they lack ideas. They fail because execution is fragmented: branding lives in one place, the website in another, performance marketing in another, and “ops” is an afterthought until it becomes a fire.
5minHow to Increase AOV: The Ecommerce Tactics That Actually Work (2026)
Learn the ecommerce strategies that genuinely increase average order value, from bundles and cart add-ons to free shipping thresholds and subscriptions. Small optimisations can lead to significant revenue growth without increasing ad spend.
7 minProduct Page Optimization
This guide covers eight essential optimization pillars to transform standard product pages into high-converting, revenue-driven assets. It focuses on mastering ecommerce basics and removing buyer hesitation to turn traffic into consistent sales.
7minWebsite Redesign
Redesigning your website should be a growth moment—not an SEO disaster.
8minSEO vs Paid Ads
If you’re deciding between SEO and paid ads, you’re asking the right question—because most businesses waste money by treating marketing channels as isolated tactics.
4 minShopify vs Custom Ecommerce: What Should You Choose (2026)?
The choice between Shopify and custom ecommerce depends on your business goals, budget, and complexity, helping you determine the right long-term solution for your online store.
6 minThe Essentials That Drive Sales (2026)
Ecommerce SEO rarely fails due to one major issue, but rather dozens of small misses. Learn the essential 2026 checklist for technical foundations, category structure, and product page optimization that turns impressions into revenue.
2 min readTransparency, Talk, and the Road Less Traveled
Matt discusses his stage fright during calls with new contacts and clients, contrasting it with his ease in casual settings. He shares insights on prioritizing purpose from a CEO, a principle central to FWRD. Transparency and open communication define their approach, fostering trust and empowering team members to contribute meaningfully.
2 min readTyping With Toddlers: Making Remote Work, Work
Matt shares how he balances life while working remotely. He praises his FWRD team’s flexible and empathetic approach, highlighting the benefits of open communication and collaboration in a long-standing remote environment. Despite challenges, Matt believes remote work offers a rewarding work-life balance.
6–7 minutesWhy Small Businesses & Agencies Need a Website in 2026
Discover why every small business and agency needs a website in 2026, from lead generation and SEO visibility to brand building and long-term growth.
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