Eleven Zero

Forging a premium digital identity where court-tested grit meets pro-level precision.

Overview

Eleven Zero was born on the uneven surfaces of Pan Am Park, Austin, and forged by a pure desire to play. Not for rankings, but for the drive to improve. A premium sportswear and equipment brand, EZ needed a digital presence that matched the aspirations of their name, a reference to the cleanest score in their sport of focus, pickleball. FWRD partnered with founders Brian Kerr and Camila Zilveti to translate this authentic, court-tested philosophy into a dominant brand ecosystem.

BrandingWebsitePaid Advertising

the challenge

In a market flooded with casual backers, Eleven Zero needed to cut through the noise as a performance-driven authority. Possessing a high-quality, court-tested product, EZ lacked the digital infrastructure to scale from local courts to a national audience. Our mission as a partner was to polish their gritty Austin roots into a premium aesthetic that resonates with serious players.

Objectives

SEO Growth
Rebranding
Online Sales
Lead Generation

Our Approach

01ELEVATE THE BRAND IDENTITY

02OPTIMIZE DIGITAL INFRASTRUCTURE

03DRIVE OMNICHANNEL GROWTH

REBRANDING

LogoVisual Identity

The name "Eleven Zero" implies perfection. Mirroring the "clean score" mentality, FWRD built a visual identity that would match the premium standard of the brand ethos. Visual Language: We replaced chaotic industry aesthetics with a sharp, athletic color scheme and geometric patterns that suggest motion and accuracy. Tone of Voice: A confident, grounded voice celebrating Eleven Zero’s gritty origins while promising pro-level performance. Assets: From social media templates to digital campaigns, every marketing asset reinforces that this gear is "earned, not given."

WEBSITE

DesignDevelopment

FWRD built an ecommerce experience designed to convert passion into purchases. The site serves as the digital flagship, balancing storytelling with seamless functionality. UX/UI Design: A clean, mobile-first interface that puts product front and center, utilizing high-quality imagery to showcase the texture and build of the paddles. Performance: Fast load times and intuitive navigation ensure that the shopping experience is as responsive as the equipment itself. Story Integration: We wove the "Tested Where It Counts" narrative throughout the product pages, ensuring customers understand that this gear was refined in real matches, not just boardrooms.

MARKETING

PaidOrganic

FWRD’s marketing strategy for Eleven Zero creates a loop of acquisition and retention, leveraging both direct-to-consumer power and marketplace dominance. Amazon Strategy: We built and currently manage EZ's entire Amazon presence, handling both the frontend store design and the backend logistics. Our management of Amazon Ads ensures high visibility in a competitive category. CRM (Klaviyo): We implemented sophisticated email flows and campaigns designed to nurture the community. From welcome series to post-purchase education, we ensure every customer feels part of the Eleven Zero team. Paid & Organic: We support ongoing growth with targeted paid media strategies while providing the creative fuel for organic social engagement.