Overview
Do you ever feel as you've gotten older, the creativity, fun and 'play' elements of your life have taken a backseat? The Chaotic Draw Along was born from the idea that we should all embrace that inner childhood whimsy - for our own happiness, for connection with our children, and for our creativity to be nurtured and grown further.
the challenge
The Chaotic Draw Along partnered with FWRD to rework its foundations into a scalable business framework, both in terms of brand and operations. Our long term working relationship has focused on shifting from a small business mentality to a more broadly attractive B2C and B2B2C prospect.
Objectives
State of the art ecommerce platform.- Unify CDA branding across our consumer face.
- Develop a robust core product range.
- Effective social and content strategy.
- Implement a successful paid ad strategy.
Our Approach
Website
FWRD developed a website from the ground up that embraced the fundamentals of what the Chaotic Draw Along is - creative, inspiring and silly. Outside of building a hub for CDA product, it was incredibly important that we incorporated the 'elevator pitch' so that people new to the brand would understand the premise quickly and easily. One of the highlights of this was an interactive demo for consumers to get a flavour for how to use the tool.
Product
The eventual aim for the Chaotic Draw Along is to evolve from an online only store into a viable brick and mortar product, suitable for artist retail as well as impulse. In order to achieve that, we set about diversifying the product range, making the tools on sale more rounded for introductory buyers, and complimenting the existing itinerary to entice repeat purchasers.
Marketing
Marketing the Chaotic Draw Along has been multifold. We have collaborated with Anthony Wheeler to create regular, engaging content that readily incorporated the CDA product range, that cross pollenates with Anthony's own significant social footprint. In addition, FWRD have implemented a robust paid ads strategy that both generates sales revenue and broadens the existing audience. Finally, we have developed an extensive CRM system that profiles and serves purpose made content to the engaged CDA customer base.
RESULTS
A combination of successful ads, social and new product led to a 10 fold revenue increase.
The CDA audience has developed its own foundations that live alongside the Anthony Wheeler brand.
Highly organised back end web mechanics have given rise to a well oiled consumer facing machine.
Tell us about your project
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