The aim FWRD were brought in to support KreekCraft’s merchandise and branding uplift, with an entirely new selection of apparel and accessories, as well as full site structure, layout and graphics.

The remedy Working closely with KreekCraft and his supporting organisation, Misfits Gaming Group, FWRD designed and developed a new look ecommerce platform, maintaining the bright colour palette and light hearted tone of voice that is synonymous with the client, but bringing key visuals in line with current branding. Moreover, we produced both digital and photographic marketing materials, providing consistent assets for all shop items, and also using illustrative and motion designed elements to drive engaging movement on the site. Finally, we delivered a robust and extensive CRM package, complete with automations and scalable strategy. This was in order to create a long term, audience nurturing process roadmap.

The result A successful launch which was driven by a brilliant trademark Kreek streaming live to over 30,000 people on YouTube, which FWRD were delighted to be a part of, resulted in exceptional day one sales on a global scale, continuing at steady and encouraging pace over the following weeks. In addition to this, we saw the CRM automations flourish, accounting for approximately 25% of generated revenue to date.