The aim FWRD has a long and successful history in working with the Mayhem, including brand establishment and development, digital marketing and content creation. Paramount to our project palette was the need to establish a well oiled supply chain infrastructure that would function across continental North America. In addition to this, a multi-year apparel and merchandise roadmap was to be developed, with seasonal and competition driven releases.

The remedy Working with both internal stakeholders, and globally established sports attire partner, Outerstuff, FWRD delivered multiple acclaimed product collections, showcasing Mayhem’s famed Vice style black and pink livery in physical product and digital marketing assets. We designed and developed a ground up ecommerce store, tailoring all creative to fit comfortably with the client’s visually stunning branding. In addition to this, automated CRM was established to nurture and grow an existing audience of over 25,000 contacts, while bespoke periodic promotions were also developed closely with the client and published. All of this was underpinned by a robust supply chain management system supported and managed completely in house, with additional customer support to maintain positive consumer experience across our internal channels as well as third party platforms such as Amazon marketplace.

The result We’re extremely proud of our ongoing relationship with Florida Mayhem and the impact this project has had on the long term effectiveness of these projects. With such an infrastructure now established, the organisation is now well positioned for future growth and sales operations, with ready integration to FWRD established ecommerce platforms.